SEO Tips And Tricks

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7 SEO Tips And Tricks That Will Get You Ranked In 2015

There is no better spot than number one. Second place, in life or within Google, doesn’t cut it. You need to ensure that you are aiming for the spot of top dog in 2015. SEO has been the way to do this for years. There is no sign of that changing anytime soon. But, now it’s time to get your eyes on the prize. Number one and higher rankings are the way forward in the coming year. Of course, every business, marketer and digital expert all have their eyes on the lucrative prize. But, there are some savvy ways that you can ensure SEO success. Whether you are new to the game or a world hardened marketer, there are some excellent tips and tricks that you can use. This is imperative when honing your new SEO strategy for 2015.

Entrepreneurs, bloggers and marketing gurus all want to know two fundamental things:

• How can I achieve more traffic?
• How can I make sure that I don’t get attacked by Google’s animals? Namely, Penguin, Panda and Hummingbird?

SEO Tips And Tricks

Avoiding penalisation and securing the top spot within Google doesn’t have to be a difficult task. On the contrary, there are some savvy ways to reign supreme within Google. You can ensure maximum success. But, do be prepared to put in the legwork. This will take time and success cannot be attained overnight.

Let’s take a look at seven SEO tips and tricks that will guarantee rankings in 2015.

1. It’s Time to Hit More Traffic and Focus on the Local

In life, no one wants more traffic, aside from the SEO whizz. So, now it’s time to make sure that you are focussing on attaining more traffic to your site. Your website needs to be optimised for success. This means that you need to include your location on your site. Hit directories. Use citations. These are all fundamental ways of growing your business and making sure that you are getting on board with local SEO. Local SEO is one of the best ways of making your rank higher. What is more, it’s going to be a key way to ensure higher rankings going into 2015.

2. Optimise Your Site With Mobile in Mind

Mobile optimisation is not just user-friendly, it is Google friendly too. So, if you want to make sure that you are ranking higher than before, you need to devise a strategy with mobile in mind. Apps and responsive design are vital to your success. Google has stated that it loves responsive design as it feels that it has the customer in mind. Google has a number of mobile-friendly tests that you can take to ensure that your site is hitting all of the right notes. If your site is not as responsive as it should, or it does not pass the Google mobile-friendly test with top marks, it’s time to devise a new site. Yes, this can be expensive. But, it’s a keen way of ensuring success in 2015. Do bear in mind that mobile traffic is paving the way to a brighter future.

3. Don’t Forget About Bing and Yahoo (Yes, Really)

Okay, so coveting the top spot on Google is the ultimate dream. But, you need to think outside of the Google box. With this in mind, consider the other search engines. Yes, there are others. Bing and Yahoo are used widely by a lot of people. Yahoo is going to be the default search engine within Firefox. What is more, the Google deal with Safari is drawing to an end in 2015. While Google is a great place to start thinking about rankings, you need to make sure that you are thinking about the other search engines too. These options are becoming more commonplace with internet users, so don’t alienate a potential customer or viewer base by solely focussing on Google.

4. Take a Look at ROI Metrics

Keywords are vital. But don’t forget to take a look at your ROI metrics. In the coming year, this is essential that you do this. You need to ensure that you are looking at metrics, so that you can see what is working for you and what is not. This means that you can look more closely at conversions and viewership. Then, you can ascertain whether this has seen a definite return on investment. You can then hone and adopt new keywords to ensure that you are targeting the right people.

5. An Integrated Social Media Approach: Make Social Media Your Focus

Social media is so much more than merely sharing content. Of course, we should never forget the importance of content. But, you need to make social media your focus in 2015 if you want to get ranked. According to Jacob Maslow, social media is a positive marketing channel. But it can also be used as a customer service focal point. You need to engage with your brand and talk to your clients and viewers. Without this, you are just another faceless business. It’s time to get personal. Focus on the main social media sites. Facebook, Twitter and LinkedIn. Don’t sign up to every social media site under the sun and spam relentlessly. A loyal customer base is vital. But, you can also generate more revenue from doing this.

6. Earn Your Links

Earning links is now going to be the best way of ensuring that much-coveted number one spot. Inbound links are essential. You need to ensure that you are earning your links. This should be done on high authority sites. Do ensure that you are not spamming or using too many links all over the place. This is not the way to achieve success. What’s more, you may incur a Google penalty in the process.

7. Keywords, Keywords, Keywords!

Keywords are still a mainstay for SEO experts. But, you need to ensure that you are researching your keywords in a more robust way. You need to understand traffic patterns, buying habits and purchase patterns. This helps you target people in a more robust way. What is more, you can guarantee more success from using this kind of in-depth keyword research.

For SEO Services in Shahdara Call +91-9891949380 - Mr. Shad

How to Become Famous on the Internet

January 19, 2015Uncategorized Edit

Andy Warhol’s 1968 quote that “In the future everyone will be world-famous for 15 minutes” is looking increasingly prophetic as the Internet age advances. Here are some ways in which you can become a web celebrity and have at least your 15 minutes of fame. Try it!

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Learn the ins and outs of your computer. If you’re still in the dark ages and you’re relying on others to know how to manipulate everything on the computer while you just point and click, it’s time to get net savvy. Get a couple of books, go online, and practice HTML. Be reassured that one day you’re going to be able to change channels from ABC to CBS to social networks. Learn the basics so that when TV and the Internet truly become one, you’ll be ready.

• Knowing how to perfect website content yourself is an important part of creating and massaging your image. If you need to rely on other people to do this, it can be frustrating and might not turn out the way that you’d like it to.
• If you haven’t already done so, map out your personality profile for being online – the same awesome user name, the same awesome profile, etc., and you’ll be able to cut and paste this everywhere once you’ve done the hard work on perfecting it at the outset.
  
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     Focus on what might make you famous. While fame and becoming famous can be an elusive concept, what have you got to offer other people that will set you above the online masses? There are some key elements that will help your quest:
     • You’re fascinating, interesting, unusual, alluring, or unique. Much Internet fame is about working the “cult of personality”.
       
     • You have something worth people’s attention rather than being attention-seeking. What you have to offer readers and viewers is entertaining, enjoyable, and new (or presents a new way of looking at something age-old). It’s about the information and entertainment, not about “Look at me!”.
       
     • You’re fantastic at connecting with people and bringing out their best or firing up their energies. You’re affable, funny, or fun, and at ease in the online medium.
       
     • You’re like a chameleon, able to gauge the changes in style and crowd moods to move with the times, updating and pushing the trends before you. Think Madonna of the Internet.
     • Most of all, you’re able to get across all of the above in a screen environment. A tall order but very doable with the right frame of mind and approaches.
      
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     Define your idea of “fame”. Do you want to be famous everywhere for being an amazing personality, a tech goddess, or the most followed social butterfly? Or are you more focused, hoping to become famous for being the best in a particular area, such as being the best blogger on women’s fashion, the best video creator of science fiction spoofs, the best nature photographer online, etc.? Determine your style of fame so that you can remain focused on your online purpose. The second kind of fame is more likely online because fame is more “intimate” than the fame of movies stars and other celebrities.[1]
     • If you’re wanting to earn a living from being famous online, remember that a lot of “Internet fame” leads to speaking engagements, books, and a following of people keen to trust your expertise.
      
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     Check out Internet celebrities and famous phenomena. Learn what has worked for them and what sort of gimmicks, stunts, and brand portrayals they have used to good effect to increase and maintain their fame. YouTube has a lot of “Internet celebs”, often consisting of people hoping Hollywood will take note. And there are famous bloggers, Tweeters, and Facebook contributors. Take a look at people who are famous in the areas that interest you most. Some examples:
     • Venetian Princess (YouTube), Community Channel (YouTube), Chris Pirillo (tech), Reg Saddler (@Zaibatsu on Twitter), Jimmy Wales (Wikipedia), iJustine (viral video comedienne), Chiara Ferragni (the blonde salad blog), JulesDiaries (fashion blogger), Perez Hilton (gossip blogger), Kyle MacDonald (the red paperclip trader), etc. See also Wikipedia’s list of YouTube celebrities at:http://en.wikipedia.org/wiki/List_of_YouTube_personalities.
     • LOLCats is an example of a phenomenon.[2]
     • It’s sometimes worth looking at real celebrities online, the successful, tech-inclined ones like Stephen Fry, to see what you can “borrow” or adapt. The trouble with doing this, however, is that they are already famous and don’t have to do much online to prove anything!
      
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     Expect your Internet quest for fame to require effort. If you want to be famous, be prepared to put in the hard yards. Working an hour a night and playing the rest of the day won’t make you famous “just like that!” As well as being present, you’ll need to create content of interest so that people have something to read or watch and enjoy. Do your best not to repeat the wheel, and definitely don’t just cut and paste other people’s content. Not only will your viewers have already read it but they’ll be unimpressed by your laziness. That won’t make you stand out online!
     • Be dedicated. If fame is what you want, make this your passion, your hobby, your raison d’être every spare moment. It isn’t possible to ignore your online presence or people will forget you. Host chats, set up forums about yourself, hold a live video-link in to talk with others, update everything constantly, etc.
       
     • Be patient and persistent. It might take a while to be noticed or to hit that right viral moment. Don’t give up though; becoming famous usually takes time as you’re continuing to put in a lot of effort.
       
     • Be prepared to keep delivering what the people following you keep wanting! Be consistent and don’t leave them waiting.
     • If you don’t like the idea of having to be constantly available, don’t seek internet fame!
      
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     Publicize yourself. Publicize your IM screen names, URLs, and Net addresses everywhere and often, and reply to everyone. Treat the Web like your house: When people knock, be there to answer
     • Use real photos of yourself for avatars and profiles. People will want to be reassured that they’re connecting with the “real you”. Remember that the brand is “you”.
     • Social networking sites are the best, as many as possible. Try Buzznet, Facebook, Myspace, Bebo, Glogster, and anything related to whatever it is you’re promoting, such as blogging, moms, geeks, greenies, etc. is also a good new one. Add everyone – you’ll need to have at least 300 friends to help start spreading your existence and catapulting you to internet stardom.
     • Look for free pages with unlimited music, video, photo, etc., uploads, (whatever shows off your talents best) and find all the ways that these can then be connected to social networking apps. If it’s a free resource, take advantage of it.
     • Work your social network sites hard. Whenever you open an account, put your mark on it by making the links to your other pages across the internet very evident and easy to navigate to.
      
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     Get yourself spotted and transported around the Internet. Try to guest spots on blogs (especially the influential ones), and use web news aggregators such as Reddit, Slashdot, Fark, Digg, etc.[3]
      
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     Build a website with personality if you want to build a fan base. People need to feel that you – and not an anonymous webmaster – are personally available at least on a regular basis, if not daily. Make sure to update every single day, and remember: If it’s not interesting, users will click to the next page and move on.
     • Update your site with new audio and video clips as often as you can. Give your visitors stuff! For example, give them video, streaming audio, images for their PSP, etc. If you want to offer rich content, you’re going to have to spend a lot of time and a little bit of money, but it’s worth it.
      
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     Upload something that goes viral. Although it can be difficult to predict what will and won’t rock the socks off viewers, give things a go and publicize them well. One great example of fame gained as a result of a viral video is the story of Christian the lion. The video of Christian the lion was originally posted on a fan site, three decades after making. From there, a MySpace user posted it to MySpace, then another person placed it on YouTube.[4] The resulting views in the millions made internet stars of Christian and his two original owners, Australians John Rendall and Ace Bourke. From this experience, some things to consider include:
     • Find something that reaches out to people’s hearts. A story that shows courage, strength, daring, and love will always have its place in people’s hearts.
       
     • Find something that is interesting. Test it out on your friends, or in a forum, first to gauge people’s reactions.
     • Think about who will get famous from this viral venture? Will it be you as the uploader and generator of interest? Will it be the people, creatures, or cause featured in the content you’re uploading? Or perhaps, and optimally, all of you? While some of the answers are out of your control, if you want to be well-known as the person who set the viral item afire, ensure that you have an excellent launch-pad for it, such as a well written blog, an active Twitter account and a well-nourished Facebook. People will go looking for you if they know where to go.
      
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     Realize the fleeting nature of fame. Fame comes and goes. Even movie celebrities have their zenith and tumble into obscurity or have their downward spiral “problems” splashed across the tabloids or blog equivalents.[5] It always comes back to working it constantly, staying fresh, and enchanting your readers, followers, and viewers. If you’re up to it, you might be able to maintain your online fame for a long while. Aim for fame of the sort that will cause you to be written up in the annals of Wikipedia, proving you’ve reached adequate notoriety. In this way, your fame will live on unassisted, unless someone deletes you, of course, but that’s the Internet for you!

For SEO Services in Shahdara Call +91-9891949380 - Mr. Shad

Five Ways to Improve your Site’s Ranking (SEO)

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.

1. Publish relevant content

   Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
   Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
   Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.
   Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Update your content regularly

   You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Metadata

   When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:
   

   • Title Metadata

     Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.

   • Description Metadata

     Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.

   • Keyword Metadata

     Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."

4. Have a link-worthy site

   Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags

   Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.