14 Easy Places to Build Backlinks

For SEO Services in Shahdara Call +91-9891949380 - Mr. Shad

14 Easy Places to Build Backlinks

Why haven’t you heard of these link sources before? You have. But you’ve probably been told they are a waste of time by your Web developer, who claims these big, popular sites aren’t useful for Google optimization.

The reason is that most powerhouse social media sites like Facebook and YouTube put a small piece of code called ‘the no follow’ tag into most areas of their site. As the name implies, the ‘no follow’ tells search engines: if someone tries to build backlinks to their site from here, don’t follow it. Instead, ignore it.

This was and is done to prevent spammers. If you didn’t have the ‘no-follow’ tag, spammers would create thousands of Facebook profiles, LinkedIn profiles, and YouTube accounts just to link those sites back to their website. The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly).

But it’ s a fallacy that all social media sites have no-follows. In fact, many sites provide juicy link opportunities. You just need to find them. And we did.

These are all real links, and are entirely legitimate and approved for optimization by Google.

Google Profiles

We recommend creating profiles for key employees and founders. Be sure to add custom links with anchor text (“anchor text” is the actual words that comprise the link. You want these to be search terms for which you want to be found, not your name or company name. This anchor text helps Google determine what other sites think your site is about) . Your profile link on Google Profiles will be devoid of a no – follow and you can add much additional information along with the link including videos and photos. These profiles are especially important now that Google Plus has launched.

Google Places

Create a local business listing for all of your offices. Use target keywords in the profile and description fields. This is a great source that is devoid of no – follows and has high visibility in the search results. A Powerful, easy, and effective place to build backlinks.

LinkedIn.com

Build a company profile, as well as individual profiles for key employees and founders. Select “Other” when setting your first web site link to create custom anchor text. Also take advantage of the two additional links available, but no custom anchor text is allowed.

Digg

Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. Plus, you can submit articles you want to promote, and links to those articles are followed by search engines.

Foursquare

Even if you’re not a check-in maniac, you should set up Foursquare profiles, as the link you associate with your account is followed.

Reddit

An article submission site in the Digg vein. Very active with highly engaged users. The links you submit will be devoid of the no – follow attribute .

Squidoo

Create as many Squidoo “lenses” as you like, about any topic. A lens typically consists of a blog post-esque article, with links to other recommended sources.

Stumbleupon

An article discovery site that’s exceedingly busy and popular. Drives significant eyeballs all around the Web. Submitted links are followed.

Yelp

Even if you don’t know a burger from a baba ganoush, create a profile on Yelp. The link in your profile is followed. Links in comments, however, are no-follow.

listings.local.yahoo.com

This local business portal allows you to create a profile for your business and is devoid of the no – follow attribute. Use target keywords in the profile and description fields, and anchor text if possible.

YouTube

Create a custom YouTube channel for your company . While comments and any links you include in your description will have the rel=”nofollow” attribute, YouTube gives you a link in your profile that is devoid of no – follow.

Ezine Articles

Article submission is becoming a bit dated in terms of Google optimization and building backlinks. Large content repositories like this and Hubpages (below) may have been devalued somewhat in Google’s most recent “Panda” overhaul of its algorithm. But you can use this site to recycle blog posts that you have published elsewhere, and pick up an additional link.

Hubpages

Write articles on topics of your choosing, with custom links and anchor text . Significant link potential here. Devalued a bit in Google’s new Panda update.

Dotpoch

Also in the Digg and Reddit category. You get a link in your profile , and you can submit news stories and articles. All article links are followed.

When You Build Backlinks Be Complete

When it comes to Google Places, Local Listings, LinkedIn and basically all your social pages and profiles, a complete profile is much more powerful than an incomplete one. It’s just more information that search engines can use to figure out what you and your website are about. So fill out all the details and include your main keywords in those profiles (for example, ‘we are a landscape company from Dallas specializing in large commercial and educational institution projects’).

All of this takes a bit of time and grunt work, but if you do it Google will have a richer collection of sites pointing back to yours in a consistent, powerful way.

Got a juicy link opportunity we missed? Put it in the comments.

For more you can visit: seosmoservicesindelhi.blogspot.in or call 9891949380

12 Tips for Creating a Mobile-Friendly Website

For SEO Services in Shahdara Call +91-9891949380 - Mr. Shad

12 Tips for Creating a Mobile-Friendly Website

According to comScore, as of December 2013, 156 million Americans owned a smartphone, a more than 3 percent increase from September 2013. And that number is expected to continue to grow. Indeed, eMarketer predicts that by the end of 2014, 1.75 billion people around the world will be regularly using a smartphone.

And those millions of smartphone users are not just using mobile devices to make calls and send emails and text messages. They are using their mobile devices to connect with their social networks, surf the Internet for news and information, shop and make purchases. So if your website or ecommerce site is not optimized for mobile traffic, you could be losing potential customers and sales.

To find out what "optimized for mobile" truly means, CIO.com asked dozens of mobile and Web design/development experts. Following are their top 12 tips for creating a mobile-friendly website.

1. Be responsive. "Use a responsive technology framework," says Copley Broer, CEO, LandlordStation, which develops property management software. "There are several of these available (we use Bootstrap).

These frameworks are basically simple ways to lay out elements in a grid and then shift that grid based on different screen sizes, so that elements on a large monitor are spaced just as well as they would be on an iPad [or smartphone]," Broer says. "Frameworks like Bootstrap are open source (free), well documented and very easy to implement."

"Responsive is a more unified approach to Web development that allows you to create a similar experience for the user no matter how they are accessing the site (desktop, tablet or smartphone)," adds Kevin Janosz, COO, RITTA, a marketing and advertising agency.

"In addition to being a better user experience across devices, it consolidates your website so you do not need a separate mobile URL, it has SEO benefits, and it's also much easier to manage," Janosz says.

2. Think with your thumb (or index finger). "Make sure your site is completely navigable with one thumb and requires no pinching to use," says Marc Weisinger, director of Marketing, Elite SEM, a search engine marketing firm.

"This is one of the most important tips for any mobile site as you want users to be able to navigate your site with their 'phone hand' without the use of a second hand. Additionally if you have to pinch to zoom, your content is probably too small or not perfectly optimized for that browsing device," Weisinger says

"Most users visiting a mobile website will be using a touchscreen device, so ensure that the buttons and menu navigation are big enough even for fat fingers," says Dean Hume, CTO, Hire Space, a venue booking website. "Too often a mobile friendly website will simply resize the screen using CSS (media queries) and not take into account that fingers might cause misplaced clicks."

Similarly, "when designing for mobile interfaces, you should make your targets large enough to be easily selectable," says Mark Rattin, executive creative director at Lyons Consulting Group. "The average index finger for most adults is 15 to 20 mm, which translates to 45 to 57 pixels. Our 'rule of thumb' (pun intended) is to give buttons or tap elements at least 45 pixels of space for selection areas," he says. "This allows the targets on screen to be easily selectable and removes many of the accidental taps from the user experience."

3. Keep the design simple. "A clean design and focused copy can go a long way," notes Michael LaVista, founder and CEO, Caxy Interactive, an application design and development company. "Remember that you only have a few seconds to convey who you are as a company. This is true for any website design, but is particularly important when you are designing for smaller devices."

Too many bells and whistles (i.e., graphics, copy, video) can hamper the site's ability to load quickly -- and distract from your message. If you plan on using images, "try and serve images that are smaller in byte size as this will reduce the amount of time that users spend waiting for the page to load," advises Hume.

4. Keep content short and sweet. "People sometimes fall in love with their [website] content and it makes the mobile site too cluttered," says Broer. So "figure out how to tell your story with fewer words."

"Go easy on text," advises Yaniv Masjedi, vice president of Marketing for Nextiva, a phone service provider. "The screen on a smartphone is much smaller than that on a desktop computer, so try to minimize the amount of text on your mobile website. Mobile users are interested in scrolling quickly so include only essential copy to keep the reader's attention."

5. Remember, an icon is worth a thousand (or, okay, a dozen) words. "To keep your site from looking cluttered, use conventional mobile [icons], rather than words for tap to call, connect socially or find the menu," suggests James Ramsey, CEO, Fiddlefly, a digital creative agency. "Using these symbols helps viewers know that the site is optimized for mobile."

6. Make it fast -- by serving images that are optimized for mobile. "The mobile Web is considerably slower than its FiOS and cable-powered cousins," points out Jay Melone, CEO, New Haircut, a Web design agency. "The U.S. in particular was ranked second from the bottom for our LTE speeds, with averages hovering around 6.5 Mbps," he says.

"So be sure to strip down the heavy media files that exist on your desktop site, such as videos," Melone says. "Use media queries to repurpose your desktop site's retina-ready images into lower res versions. And consider replacing bulky JavaScript libraries like jQuery Mobile with standalone JavaScript."

"Mobile device resolutions and aspect ratios are very fragmented -- [ranging] from 240 x 320 to 2560 x 1440 and above," says Itai Lahan, CEO, Cloudinary, an image management solution for Web and mobile apps.

"Also consider that mobile devices operating under a 3G network are still considerably lagging behind in download speeds and that many mobile users out there pay for bandwidth use. Factoring all of this in means that it is crucial to resize, crop and optimize images to best fit the specific device resolution and aspect ratio," Lahan says. "This can save a huge amount of bandwidth, dramatically reducing mobile Web pages loading times while greatly improving visitors' browsing experience."

7. Don't go overboard with Java. "Avoid excessive JavaScript in your mobile websites where possible, because it runs differently across different browsers and devices," says Hume. "Even different models of the same phone can often behave quite differently when it comes to JavaScript," he says. "This isn't to say that you shouldn't use JavaScript, but rather be clever about it and keep in mind that it could affect the performance of your mobile-friendly site."

8. Make it easy to find your phone number, location and contact info. "Keep in mind the context in which your site will be used on mobile," says Anthony Overkamp, creative director, Engage, a full-service design and development firm.

"Often, users are looking for store hours, a contact or booking number or perhaps the business's nearest location. The easier it is for users to access and take action on this information, the better the user's experience," Overkamp says.

9. Consider video, but add it wisely. "Video is an absolute must-have for any mobile site," argues Russ Somers, vice president of marketing, Invodo, a video strategy and content provider. "That's because consumers using mobile devices are three times as likely to watch videos than laptop/desktop computer users," he says.

That said, "use a video technology that provides a flawless mobile experience. Your mobile video player should run HTML5 to ensure that it can play on most mobile devices," Somers advises. "In addition, use a video player that's lightweight (doesn't consume valuable bandwidth and processing resources) so that you can significantly improve page loading time and provide a better overall experience."

10. Make sure forms are designed for mobile. "Request the minimum amount of information that you need in order to contact a lead," suggests Zubin Mowlavi, CEO,Lucid Fusion, a Web design and branding company.

"Minimize the number and size of form fields as much as possible, and leverage the technology built into mobile devices to optimize usability," Mowlavi says. "For example, GPS is usually accessible. So don't ask someone to enter their city, state and ZIP if you can prepopulate it instead."

11. Consider geolocation. "Take advantage of mobile capabilities such as geolocation," says Michael Read, founding partner and CEO, The Level, a Web design and development agency. "Businesses can use geolocation to give directions, allow visitors to check in-store availability at the nearest store location, offer targeted promotions, offer online shoppers prices in their local currency and connect to social communities such as Yelp."

12. Test to ensure your content can be properly viewed on different devices, platforms and operating systems. "Remember to test the mobile user experience by operating system to improve overall site experience with usability testing," says Debbie Carkner, vice president, Ecommerce Strategy, SMITH, a digital experience agency. "Some of the mobile testing tools that are emerging include Solidifyapp, UXRecorder, POP and delight.io."

Tips to make your website more user friendly

1. Concise content and readability

Content is the most critical factor convincing users to stick around your website. Delivering content that is fresh, easy to read and interactive, is the stepping stone to making your website more user-friendly.   

✓ Make content easy to scan -The average Internet user simply skims through the content instead of reading it all. Keep paragraphs to a minimum in length. Formatting text in columns similarly to the newspaper style is a good way to make the text easier to scan. Correct use of headings, sub-headings, paragraphs, bullets or lists help to break up text, making it easy for readers to go through the key parts of the page and quickly discover what they need. Breaking content with images also helps visitors digest it faster. Long passages of unbroken text are less likely to be read than small chunks of text. 

✓ Contrasting color scheme - Finding the right contrast between the background of your website and the content is one of the basic, yet most important tasks to do. Lack of contrast, makes content complicate to read. Make sure that you pick up the best color scheme so content stays highly visible. Pay special attention to colors on black backgrounds since they can complicate text readability as well.

✓ White space is always a good idea - White space is helpful for highlighting elements and making them more prominent. Giving content some room to breathe out of the crowded visual design, white spacing also keeps users’ minds focused on the essentials. According to the latest Web design trends, leaving plenty of white spots is not extravagant but vital to make design clean and less cluttered.

✓ Readable font - Although elaborate styles may appear more enticing, using more recognizable and easy-to-read fonts is a better decision. Keep in mind that San serif fonts are most widely accepted to work best for online design while serif fonts are most appropriate for print design. Also using too many different fonts in the same design, makes the content less scannable. Highlight or bold keywords or links to make them stand out. 

✓ Eliminate broken links - Broken links are confusing and unprofessional. They bring negative impression and lower the credibility of content. Make sure you test every link, button and page before launching your site. Double or triple check if needed or try to get another pair of eyes on your site to catch any broken links. Also it is advisory to monitor your links regularly and make sure that they are working properly and leading to the correct pages.

2. Improve Navigation

Еffective navigation means simplified navigation. Having a clear and clutter-free navigation is the best thing you can do to make your website friendly for your visitors. Try to limit the number of menu items as far as possible.  Not overcomplicating the things and configuring navigation equally on each page, will greatly facilitate browsing the site. 

DISCOVER SEVERAL WAYS TO IMPROVE YOUR WEBSITE NAVIGATION:

✓ Clean your layout first - Confusing layouts are one of the primary reasons why a website loses customers. Ensure your navigation is simple and clear. You can highlight your “Contact Us” or “About Us” pages to make them more visible.  If you need to use multiple layers for separate categories, do it but just try to keep them clean and organized so that the user finds it easier to navigate.

✓ Place it strategically – To enable your visitors easily spot their options to navigate through your site, the best place to locate your navigation is at the top or left-hand side of your website. What also matters is to make sure that your navigation is above the fold, regardless of the devices used. 

✓ Site map does the trick - Site map is a great asset not only in terms of search engines but also for helping users find specific pages. Giving them a better orientation in the content, makes your website friendlier in the eyes of prospects.

✓ Search bar is a good move - Adding search functionality to your website is a smart way to assist visitors in handling the information they are looking for.  It will help you not only cope with search quires and track the searches on your site, but also get a better understanding of what visitors are most interested in.

✓ Avoid abbreviations and acronyms - Avoid odd acronyms and  navigation titles in the menu unless their meaning is obvious. Otherwise you risk confusing customers and spoil their experience on your website. Applying the common words like “home, about, contact us, offers, blog, support”, helps users effortlessly dip into the content of each page.

3. Speed Up Your Site

Time management is crucial and once landing on your webpage, visitors are really impatient to get the job done. That means only one thing - if not focusing on the load time in your Web design; you forget one critical element of a user-friendly site. Make sure that your website loads within 4 to 6 seconds. Proper speed is a truly important feature of site usability and also one of the main reasons why visitors would stop sticking around your site. Not to mention the fact that it greatly affects search engine rankings as well. Right, Google looks at your page speed, so speed it up!

EXPLORE TIPS TO IMPROVE SITE SPEED:

✓ Limit/avoid large videos, photos, flash and other files - Tempted to make the website more enticing by adding up another multimedia, we are neglecting the fact that pages become heavy and slow to load. Keep that in mind before rushing to integrate another audio/video file.

✓ Compress to minimize load time – To speed up your website, a good thing to do is to compress images using the right file type. Resize images before uploading them. A piece of advice here: You better not resize images using height and width but using Photoshop, Fireworks instead.

✓ Reduce the number of redirects where possible - There is a risk that with the time some pages become outdated or altered by new versions. As a result, some external links keep pointing to the old pages. The problem is that not wanting to spoil user experience, we often decide to use internal redirects. However, do not disregard the alert that having too many of them can drastically slow down your webpage. To minimize redirects on your website, ensure that the internal linking is properly working. Also cut the amount of redirected external links if possible. 

Sticking to these tips will help you ensure that your site stays user-friendly and functional. Websites can be powerful tools working effortlessly for your online success. However, it all takes time and care. If you want to achieve great results and deliver exceptional performance with your website, tuning and improving it should become an ongoing task. The best you can do - keep testing its usability, keep optimizing its content, keep exceeding your users’ expectations!